This project was based on the new and growing target audience and generation that will be using Revlon and that profits of their products. The ad was made on my first year of university with the focus of a rebrand of a brand that is already strongly positioned in the market and prides itself with loyal consumers. The concept and objective of our campaign was to Rebranding fire and ice campaign, have a minimalist touch and Subtle colors coming from the flowers and the clothes the models were wearing. The button below take viewer to a in depth explanation of the process and the meaning behind this curated ad.
Complete presentation
As part of a project for a photography and video production class we did a project called "slice of life", in simple terms, we made a trailer about a Lebanese restaurant which featured the owners and the people that worked there. The video was created using A-rolls and B-rolls showcasing the ambience of the restaurant and the story behind such delicious food.
cOMPLETE SLICE OF LIFEWorking with slow fashion next was part of my holiday internship during my first year at IE. We were group with this start up called Slow Fashion next and what we had to do was re create their branding and improve their e-commerce. This at first was challenging as it was my first time working with a real client. This internship was part of a branding lab offered by the university as part of the first years program. Rebranding slow fashion next included best practice, possibles personas, positioning statement and how they could differentiate themselves from competitors
the complete presentation
